Lots of lady dining establishment owners and supervisors have learned how to drive a starving crowd to their restaurants on a shoe string budget plan.
On the other hand,numerous guy dining establishment owners and supervisors seem more likely to stick with the status quo and numerous keep utilizing traditional marketing methods even while they continue to lose money.
The issue with traditional dining establishment marketing methods is that they are getting increasingly more pricey while they are showing to be less and less reliable.
Maybe a psychologists can describe why females are taking the lead in utilizing unconventional dining establishment methods in the dining establishment organization. This seems odd since we know that men are usually more ready to take risks.
Never-the less,females seem to be the more aggressive gender when it concerns dining establishment marketing.
Here are some of the numerous unconventional marketing methods females are now utilizing:
1. Ladies are utilizing far less tv,print and radio marketing.
2. They are doing a much better task of capturing client data such as names,addresses,birthdays,anniversaries and essential e-mail addresses.
3. Ladies are doing a great deal of direct-mail advertising promos and they are doing even more email promos to their client data base.
4. They are taking advantage of the power of news release. Maybe they are more effective in this location since a great press release need to strike a psychological button in the reader and we all know that females excel when it concerns tuning into emotions.
5. Ladies know what their “Unique Selling Proposition” or “USP” is and they can clearly describe it in one to 3 sentences. When it comes to marketing their dining establishment,they do not attempt to be all things to all people.
6. Ladies do a much better task of negotiating and with these abilities,they are able to buy marketing for 10% to 50% on the dollar. After all,every dollar saved money on advertising and marketing (as long as the marketing brings in the exact same amount of organization) goes straight down line as profit.
7. Ladies are utilizing the power of the Internet to generate clients and conserve up to 90% of the common cost of bringing in a new or repeat client.
8. Ladies do a better task of tracking marketing projects than men do. This reality alone supplies them with the evidence they need to drop traditional marketing methods that are not working and expand the use of unconventional dining establishment methods that are working.
In addition females seem to do a better job in keeping up with replacement parts for food service appliances that breaks frequently. Here is one source they go to for keeping an inventory of quality replacement parts: